suggest

 You should explain recent research about the subject in a clear way because some people need more details to come to the term of something. You Could indicate what you did and what you are going to do and what they should do about that. You should spend more time explaining why you do this kind of research and what  your purpose is. You should put more interesting information in your web site. Another suggestion is being in social network like face book or twitter and send comment or picture or video about recent activities. It is better to get people involved in your activities, for example online discussion or send an email to them and ask questions after that send them the result of that survey to show them the result of their cooperation. Finally improve the web site and its links or change the design of web site.
(Don’t forget reward).


Regards
Mohammad